阅读量：

80

作者：

Tsai, Meng‐Jung，Wu, An‐Hsuan，Chen, Yu‐Ping

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摘要：

This study aimed to examine how different forms (still pictures vs. animations) of seductive illustrations impact text゛ndゞraphic learning processes, perceptions, and outcomes. An eye‐tracking experiment of three groups (static, dynamic, control) was conducted with 60 college and graduate students while learning with PowerPoint slides about infant motor development milestones. Prior knowledge, learning performance, learning perception, and visual attention were assessed by achievement tests, self‐rated scales and eye‐tracking measures. ANOVA and t test results showed that, under a low task﹍oad condition, no seductive details effect was found for learning achievement, but was found for learning process and perception. Decreased attention was found in the relevant pictures in both experimental groups. With more deeply and intensively processing on the seductive animations, the dynamic group perceived more distractions than the static group. LSA results revealed different visual transitional patterns for the groups, providing deep understandings about the process of seductive details effects.

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关键词：

eye trackinglag sequential analysislearning processseductive detailstext‐and‐graphic learningvisual attention

DOI：

10.1002/acp.3514

年份：

2019